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Wix Pros and Cons

Wix Pros and Cons


Wondering if Wix is the right platform for you? Here are Wix Pros and Cons to help you decide if Wix is a good website builder for you:

Wix Pros and Cons

Wix Pros and Cons


Wix Pros:

Wix is a professional website platform that is easy to edit, can be completely custom designed, has tons of added features including blogs, reservations, online stores, forums, slideshows, galleries, dynamic pages, and so much more.


Top Wix Pros / Benefits:

  • Ease of Use: The Wix website editor is the best drag and drop editor in the business currently. Their WYSIWYG editor (what you see is what you get) allows designers and website owners to navigate their website and click on items to edit. There is no "backend" where you edit a page and then have to view the live website to see how your edits look. You're actually editing right on the page, so what you see is what your website viewers will see. Unlike Wordpress and other platforms where you have to edit content blocks or edit in a backend, where you can't see what the content actually looks like on the page, Wix allows you to make edits right in the page design so you know exactly how it's going to look. Plus, the robust Wix editor allows you to quickly swap out photos, change fonts or colors, add slideshows, blogs, videos, social media feeds, FAQs, full width images and backgrounds, you name it!

  • No security or plugin updates needed: Wix is a hosted solution, and they have a team that maintains the platform. Unlike with Wordpress and other platforms, you don't have to worry about keeping your plugins or website software updated, as Wix takes care of that for you. Instead of worrying about time-consuming or costly website software updates or plugin updates, in Wix you can simply focus on adding more content, news, images, etc to your website to keep it fresh and informative for your customers or viewers.

  • Less Expensive to Develop: Because Wix doesn't require programming, software installation or updates, Wix websites typically cost less than other platforms to build custom websites. Instead of having to pay for a programmer to spend hours customizing CSS styles and template coding, you can instead spend your budget (or time) on the website design and content. For this reason, Wix is typically less costly to develop custom sites than if developed on other platforms such as Wordpress, Squarespace, Joomla, Drupal, or Shopify.

  • In Wix, you're not stuck to a Design Template: That's right, even though Wix offers design templates, these are simply a launching point. Every aspect of the page can be changed on the fly – you can click on an image and drag it to overlap another image, you can add a text box and place it ANYWHERE on the page, you can add videos easily on any page or blog post, and you can even make video backgrounds. You can also change colors, background images, and change fonts easily - in Wix it's even simple to upload your own fonts so you can design a website that reflects your designed style and branding. Designing in the classic Wix editor is like designing in Adobe Illustrator or Indesign, you can add images, text boxes, and any other elements desired and drag and drop them to the exact spot you want them to be.

  • Wix SEO: Wix is surprisingly good at SEO! Even Google says Wix is fine for SEO – it's all in how you use the platform. Wix has SEO tools built into every page so you can customize your page URLs, meta Titles, meta Descriptions, structured data, and alt-image text. You can fully integrate Google Analytics, Bing Analytics, Google Search Console, and other third-party integrations to help with SEO. So yes, Wix SEO is top-notch. Make sure to do it right, it's good to have a Wix SEO expert help get the website fully optimized if you're not an SEO expert so that your Wix website can perform at it's best in search engines.

  • Wix Custom Code: While we typically don't use a lot of custom code on Wix websites, Wix does have developer tools built into the platform, and custom code can be programmed using Wix Velo. So if needed, custom code can be inserted on pages to accomplish customized needs such as a collapsing header or dynamic pages.

  • Wix makes it easy to add Slideslows and Video: In Wix it is easy to add slideshows, galleries and also to embed videos from YouTube, Vimeo, or Facebook, or you can upload them directly to your Wix website. No coding needed. This is great for SEO and overall user experience! You can also use videos as full screen backgrounds, or put videos into galleries for a more interactive experience.

  • Wix has the Best Mobile Editor: Another huge advantage of Wix is that you have full control over your mobile website layout. The Wix mobile editor allows you to rearrange, resize, re-color, hide or add custom mobile elements so the mobile layout is streamlined for phone viewers. Unlike "responsive" templates of other platforms, your mobile site isn't at the mercy of how it "reflows" into the phone view – you can actually have 100% control over how the content looks. We like to custom design mobile websites to ensure a great user-experience that gets viewers the information they need quickly.


Wix Design:

Is Wix professional? Yes, Wix is a professional website platform that is used by people, companies and organizations around the world. To see the range of what Wix websites can do and look like, check out our Best Wix Websites. We have designed Wix websites for colleges, large and small businesses, corporations, garden centers, magazines and non-profits. Wix is a professional platform that excels with SEO (search engine optimization) and every Wix website can be completely customized to be unique. Here are a few examples:


Wix Pros and Cons: Wix design for Garden Center
Wix Pros and Cons: Wix design for Kitchen Store

Wix Pros and Cons: Best Wix Website for Hotel
Wix Pros and Cons: Best Wix Website for University

Wix Cons:


There aren't a lot of Cons with the Wix platform, but that said, it's not always the perfect solution for every business. For example, sometimes websites have super-sophisticated needs such as highly customized ecommerce needs or membership areas. While Wix does have ecommerce and membership options, sometimes it may not be the right fit for some custom needs. Shopify, for example, is a very robust ecommerce platform with lots of third-party apps and POS systems that allow for more integration if needed. We do find that Wix is a good fit for a majority of business needs including ecommerce - it just depends on the website needs.


Read more about Wix in these posts:




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Reach out to us for a free estimate and recommendation on if Wix is a good platform for you. We only recommend Wix if it's the best platform for your needs!


Wix Pros and Cons - More pros that cons for excellent website design!

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Reach out with questions or for a free design estimate:

As a website designer and graphic designer, I love sharing great tips and tools that make designing easier. As part of my website design services, I train clients on how to update their websites or to do their own SEO (search engine optimization), so I post many of these tips for my clients to train them how to use Wix and other tools to keep their website up-to-date. Keeping websites current is the best way to get found and to keep people coming back to your website. 

Check out all my Design & SEO tips and resources in my blog

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