Is it unprofessional to use Wix?
Is it unprofessional to use Wix?
No, Wix websites are used by professional businesses across the globe with great success. While Wix is marketed as a DYI website builder, the platform is very robust, and, when custom-built professionally, Wix websites look beautiful, are mobile friendly & easy-to-edit, plus they excel at SEO (search engine optimization) so that your site can be found. So don't worry, Wix is a professional website platform to use for any sized business or organization. View some of the Best Professional Wix Websites »
Wix is a professional website platform that is used by businesses both large and small, as well as non-profits, organizations and individuals around the world. The Wix editor is amazing, it's a WYSIWYG (what you see is what you get) design tool that is the only truly drag-and-drop website editor we've found, so far, that is. As professional Wix Website Designers, we do work on other platforms, but we find that Wix is the best option for most of our clients.
Professional Wix Websites
While Wix can be used by beginners to create their own websites, if you want a professional Wix website and you're not a website designer, we recommend that you hire a website designer to develop the Wix website initially. Professional Wix website designers know the platform and it's tools inside and out, and can make sure your website design looks good across all devices, is easy to use and user-friendly, SEO and ADA optimized, and is fully tested and polished. Poorly designed Wix websites can load slowly, miss the mark on SEO, look bad on different sized devices, or not be user-friendly. So, having your Wix website professionally designed is a great first step in having a beautiful and successful Wix website. Once built, Wix websites are often edited and maintained by business-owners, as the platform really does make it easy to update and add pages, blog posts, and images to your website over time. We like to offer Wix training to all of our clients so they can update their own Wix websites once professionally designed. Some clients come back to us for design refreshes or to add and design new pages or features, but typically they can do all the day-to-day updates on their own, which is vital to keeping professional websites fresh and current.
Do professional designers use Wix?
Yes, professional website designers use Wix all the time. In fact, there is a large, growing community of website designers who have fallen in love with Wix as it is such a great platform for professional designers. We are website design professionals, and have been in the business for over 18 years and have used every platform under the web sun, and in 2022 and going into 2023, we believe that Wix is one of the best platforms out there. It excels in design functionality, offers ease-of-use to our clients, and it performs very well with SEO so that our client websites can be found in search engines. While we still work in other platforms such as Wordpress and Shopify, we still find that Wix is the best fit for most of clients needs, simply due to the flexibility, ease-of-use and maintenance-free features of the platform. We love it, and our clients love it.
Wix Business Website We use Wix to build a majority of our client's websites because it is the perfect platform that can be custom designed and built for each business' needs, is easy-to-edit, excels at SEO, includes built-in galleries, slideshows, booking services, ecommerce, reservations, menus, membership plans, custom forms, and has many other features to meet business needs.
Easy to Update Business Websites that are Maintenance-Free With a little training, the Wix website editor is very easy to use, so businesses actually aren't afraid to keep their own websites updated over time, which is great for business and SEO. My clients love their Wix websites as they can easily add or update their websites' content anytime, and as often as they'd like. Since they don't have to worry about security updates or maintenance or "breaking" their website, as Wix hosting support takes care of all of this, clients can focus on simply keeping their websites fresh and filled with the most up-to-date news, products, services, and content.
Non-Profits use Wix websites to help recruit members and volunteers, as well as raise funds with donation forms and announce upcoming events and fundraisers.
Restaurants use Wix websites to help get found on Google maps, get reviews, and allow their customers to access their menus, online ordering, reservations, location maps and learn about upcoming events like Trivia Nights or Daily Specials and other news.
Businesses like this Wisconsin mushroom farm use Wix to sell their produce online as well as arrange for pickups at local farmers markets and for CSAs.
Check out more of the Best Wix Websites we've worked on to see the full range of what Wix websites can look like. With Wix, you're not stuck to a cookie-cutter template, you can edit every aspect of your page. When designing websites in Wix, we custom design each site so that each professional Wix website is unique and customized to the client's needs.
Businesses typically hire a Wix Designer to help build out the site so it is built correctly to be fully responsive to look good on desktop computers, tablets and phones, and is correctly optimized for SEO and ADA compliance. But once it's built, most professional businesses are able to keep their website updated over time.
Is Wix good at SEO?
Yes, Wix is very good at SEO, and is a professional website platform to use to get to the top of search engines. We've competed Wix websites with Wordpress and other platforms and it performs equally well when optimized correctly and updated often. SEO is more about how you USE your website to keep it updated, add blog posts or news, add recipes, sales, events, services, tips.... anything related to your profession so that you can become the expert in your field. Wix helps you do that, and has all of the SEO tools needed to get to the top of google for competitive search terms. Years ago, Wix used to have more limitations in the SEO features, especially over 10 years ago when it was Flash based, so it used to have a poor reputation for SEO, but many years ago Wix added all of the SEO tools that are needed to excel in search engines. Google has even acknowledged that Wix websites perform well with SEO if used correctly.
John Mueller of Google recently said about Wix SEO:
“Wix is fine for SEO. A few years back it was pretty bad in terms of SEO, but they’ve made fantastic progress, and are now a fine platform for businesses. The reputation from back then lingers on, but don’t be swayed by it. What they’ve done in recent years is really good stuff, including making it trivial to have a really fast site (as you see in the Lighthouse scores — admittedly, speed is only a tiny part of SEO). If Wix works for them, and they don’t need more, there’s no reason to switch.”
Here's another quote from Mueller from awhile back:
WIX websites work fine in search. There are a lot of different setups for new websites. I wouldn't focus too much on a single provider, but rather think about the bigger picture: which will make it easiest for you to maintain your site (adding / changing content)? If you're getting help from others for your site, is there one that they have experience in, which might make it easier / cheaper? Which one offers the features that you think you'll need in the mid-term? There are probably a few options that could work for you, so maybe it makes sense to just try some of them out and see which one works best for you -- websites are websites for Google.
So basically, it's not about the platform, it's how you use it. And if Wix makes it super easy to edit and update your site, that means it's great for SEO! Adding good content is what SEO is all about - keeping your site fresh and packed with relevant information and continuing to add it over time – this will help you rise to the top of searches you're targeting content for. Stale websites sink in search engines, so making sure that your website is easy to edit and use is of the utmost importance. If it's easy to edit, businesses and professionals are much more likely to keep their website pages updated, which is essential for SEO.
Wix Pros: Wix is a professional website platform that is easy to edit, can be completely custom designed, has tons of added features including blogs, reservations, online stores, forums, slideshows, galleries, dynamic pages, and so much more.
Wix Cons: Wix isn't necessarily the best fit for every business, if you have super highly customized ecommerce or membership needs, you may be better using other platforms such as Shopify which is highly specialized in ecommerce. However, for the majority of our client's needs, we find that Wix works perfectly, even for many custom shopping cart needs. Wix offers their Wix Stores solution which is super easy to use but a little more basic (good for many stores with basic online store needs), while Ecwid is a third party ecommerce system that seamlessly works in Wix that can be highly customized to most client's complex online store needs. We will review the client's needs, and then make recommendations on what the best platform is for their specific needs.
So regarding Wix's Pros and Cons, the pros usually outweigh the cons, making Wix a great choice for most professional websites.
Advantages of Wix
Easy to use: The Wix editor is the easiest editor in the business, you edit the website as you see it, no need to switch back and forth between a backend and the actual site, when you edit Wix websites, you just navigate your website and click on the items you want to add to or update.
No security or plugin updates needed - unlike Wordpress, and other platforms, you don't have to worry about your website software or plugins getting outdated and becoming a security risk. Wix is a hosted solution and their hosting team handles all of the backend security, so you can just focus your time on simply adding and updating your website content to keep it fresh and current.
Less Expensive to Develop: Because Wix requires no template programming or backend/security updates, Wix can be a lot more cost-effective to have a professional website designer develop than other platforms. Programming "templates" on other platforms can take many hours, so Wordpress, Squarespace, Shopify and other platforms often cost a lot more to customize than Wix.
Easy to update the Design anytime: You're not tied to a template in Wix, you can custom design each and every page on your site exactly how you like it. Designing pages in Wix is more like designing in professional design tools like Adobe InDesign or Illustrator. It's easy to change the background color, change fonts, swap out slideshows, add text or galleries, social media feeds, new images or graphics, etc. With professional Wix websites, you're not tied to a developed "template" so it makes it easier to adapt your business website over time to reflect your current branding and look and feel. Of course, if web design isn't your area of expertise or outside your comfort zone, you can always hire a professional Wix Website Designer who can update your website's design over time.
So is it unprofessional to use Wix? Nope! Wix is a professional platform for companies around the world. Wix websites are at the top of Google along with the rest of the website platforms, and Wix is used by companies large and small around the globe for professional websites. To find out if Wix is right for your professional business or organization, reach out to us.
If you're looking for help designing a professional Wix website, reach out for a free Wix website design estimate »