Wix SEO Web Designer Tips
As a Wix website designer, I often get questions from clients on how to perform certain tasks in Wix. While Wix has a great forum that is filled with answers, it's sometimes hard to find the most commonly answered questions with one clear, concise answer. These pages are dedicated to explaining some of the most common Wix questions that clients ask me, this page answers all your questions about Wix SEO.
Is Wix SEO any good?
Yes, I've designed hundreds of Wix websites over the years, and, if optimized correctly for Wix SEO, they do VERY well in Google and Bing. It's all about writing good, useful content and updating your site regularly to stay in front of Google's eyes. It's also about promoting all of your new content, pages and blog posts via social media. You can use Google Business to post as your business to your new content, you can also use Facebook, LinkedIn, Pinterest, Instagram and other platforms to help spread the word and increase your presences in the online world. We offer Wix SEO Consultations, please contact us today for a free estimate.
How do I optimize my Wix (or any) website for search engines like Google?
Search Engine Optimization (SEO) is an ongoing process, there are a lot of factors that play into how well your website will do in search engines like Google. If you want a SEO Package to get your Wix website properly optimized for search engines, contact me and I can provide you with an estimate. I do include basic SEO on every Wix website that I design.
You can also follow the following steps for general Wix SEO optimization:
1st Step - Select Keywords:
The first thing you should consider is what do you think people are searching for to find businesses or websites like yours? If you have a solar panel installation company, for example, people may search for: denver solar company, or solar panels in denver, or denver solar companies... The best way to find out is to use Google Adword's "Keyword Planner" Tool that allows you to enter in keywords, and it will give you averages of how many monthly searches were performed on the keywords you suggested as well as keywords that are similar in nature, see the example screenshot below.
Example of Google Algorithm going into 2015. This shows how Social Media signals are now factored into your rankings. Infographic from: http://seoblogdiary.com
See below for an example of how the Page Title and Description show up in Google:
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Check out this great video from Wix on best practices for SEO for your Wix website:
2nd Step - Implement Keywords with Wix's SEO Tools:
Once you've determined your keywords, you can then login to your Wix website builder.
Login to: www.wix.com with your user/password, then click on "Edit Website" to open the website builder editing system.
Implement Keywords with Wix's SEO Tools:
One of the most important parts of your pages' SEO is the Page Title. You should keep this short and concise, and describe the page contents ideally with your keywords in mind. So a solar company could name their homepage: "Denver Solar Panels Installation – ABC Solar". Then, it would be wise to have a page dedicated to solar panels with a page title of "Denver Solar Panels" as a title.
Then, in the Page Description, you can be more descriptive, include the business name, and again include the keywords if possible. Remember to keep the description easy to read for the users who are searching, as that is what they'll use to decide whether or not to click through to your page.
Name your page URL with your keywords! Only dashes, no spaces or punctuation allowed.
Keywords (Meta Keywords):
Because over the years people have abused the meta keywords tag by "keyword stuffing" their pages, Google and other search engines are said to ignore these keywords tags on pages in their search algorithms. However, feel free to still use this field, it couldn't hurt, just make sure to only keep a few keywords or terms here, and be very specific to the page content.
See below for an example of how the Page Title and Description show up in Google:
3rd step - Ongoing SEO:
Search Engine Optimization is an ongoing process, so once you have your pages properly optimized with keywords, as explained above, then here's the rest of what you need to do:
1. Add Content! Lots and lots of it.
Google and other search engines love fresh content, and lots of it. Adding a blog to your site, or simply adding more and more subpages with lots of relevant content to your business is crucial to keeping your site fresh with content. It is important to have a decent amount of copy on your homepage that includes keywords (but not overly so). Then build lots of other pages onto your site that are specific to certain parts of your business, for example, a Solar Company could write pages about "Solar Panel Installation" with lots of copy and photos of their process of installing, or a page called "Types of Solar Panels" with a breakdown of the latest technology in panels, or a page called "Denver Solar" talking about current events in the solar industry in Denver. The more content the merrier. Become the expert in what you do, and Google will move you up in the rankings!
Image Alt Text (tags): It is also important to give any images "Alt Text" in Wix so that Google can "read" what the image is. These alt tags will help with search results as well especially if they include specific keywords relevant to the page.
2. Submit your website to Google and other Directories:
Setup a Google Webmaster Tools account for your website. Submit your Wix website (usually your domain name: www.domain.com/sitemap.xml) through the system.
Submit to Bing, and also www.dmoz.org, a free directory service.
3. Get onto Social Media
It is now a fact that search engines like Google now take into consideration your social media presence into your website rankings. So you can no longer ignore social media. However, you don't have to manage every social media avenue that exists, here are some of the more important ones you can focus on, we recommend doing only what you can manage, or to hire someone to post regularly so that you don't have "dead" social media accounts.
Also, make sure to make ALL of your listings consistent, the same exact name/spelling, exact address (always use 123 Main Street, don't have some with 123 Main St.). This way search engines won't be confused by descrepancies and think it is not the same company.
Here are the ones we most recommend:
Kiss up to Google. Make sure to setup a Google+ Page for your business, and verify the listing (via a mailed postcard from Google) so that you can be found on Google maps. If you don't want your full address listed, you can specifiy that you provide services outside of your location when setting the Google+ business page up so it doesn't list your full address to the public. Go here to get started: www.google.com/business
Get your customers to post reviews on your Google+ page, the more reviews you have on your business, the more Google will see you as a popular good company and will move you higher in the rankings.
POST! Also be sure to post regularly on Google+ business page with events, news, or any related info to your business, and include links to your website when applicable. It's great to put up a blog post, then post links to it across Social Media including Google+ to drive traffic to your site and help Google quickly find and index your new blog posts.
Facebook / Pinterest / Twitter:
Setup a Facebook page for your business. Setup accounts on Pinterest, Twitter or other social media accounts in social media that you have time to manage (don't do all of them unless you're willing to commit!) It's wise to post regularly and include links to your website as applicable. It is also ideal to setup your account to have your website in your account overview, as all links to your website on outside social media sites (or any websites for that matter) help greatly with SEO!
Get Google, Yelp and BBB Reviews:
Get onto review sites like Yelp, BBB, and others. The more of these websites that you are listed on all count as "votes" in the popularity contest of the search engine world. Make sure also to get Google reviews, which are we think the most important of all for Google searches! Having a five star ranking with lots of reviews will result in more people clicking through to your site than if you have no reviews, or just one or two reviews.
3. Link Building: Get other websites to link to yours:
If your business has partners, ask them to link to your site in exchange for a link to theirs. Find educational institutions, organizations, groups, clubs, etc, and see if you can get links to your website. If you can get press in local newspapers, radio stations or tv stations, see if they can include a link to your business as well. The more websites that link to your business, the more likely Google and other Search Engines will think that you have a "popular" website and they will move you up in the rankings.
You can also hire a SEO company, but be warned – most of the "SEO" companies out there charge large monthly fees (usually $1500+) and they are very fishy about how they do their link building. A lot of SEO companies run their own network of "blogs" that they post to for link building, which I think is a flawed and out-dated system. Google wants to see lots of engagement on your site, and see relavant links from relavant websites coming to your site, not a whole bunch of generic link building links. If you make sure to keep your website fresh with new content, and engage in Social Media, get happy customers to review you on Google+, Yelp, and other review sites, you can likely be your own SEO success!
I do offer ongoing SEO Consultation and Services, where I can recommend what you should do, and also setup your Google+, Yelp, and other accounts as desired. I also offer Social Media writing and posting so that you can have a regular, relavant presence on social media.
Learn more about Wix SEO »