Is Wix good at SEO? Yes.
Wix SEO is legit. I've heard lots of SEO companies and Advertising Agencies say that Wix isn't good at SEO, but I think they just haven't taken a close enough look at it.
Wix has all the features you need to excel at SEO, including Page Title & Description meta tags, structured data ability, Google Analytics settings, and Verification settings so you can verify any Bing or Google account, as well as a blog, customizable URLs, and Alt Text on images. The most amazing thing about Wix SEO? Wix makes it EASY to use your website. My Website Design clients love when I design a website for them, and then train them how to easily make their own edits, add pages, add blog posts – plus, how they can use the Wix SEO settings to make sure each and every page or post is optimized to be found.
What does this mean?
It means that people with Wix websites are MUCH more likely to edit their websites and add new pages, new blog posts, etc. And that's what SEO is all about. It's about building a wealth of knowledge on your website about the things you want to be found for. It's about consistently answering commonly searched or asked questions, adding great content for Google and users to find and share. If your website is easy to use, then you will use it! Often businesses have stale Wordpress websites because they don't want to work on it as it's frustrating and confusing to make simple page edits or add pages. So they simply don't add to their site. Then the website stagnates and starts to sink in the search engines. Wix websites allow my clients to easily and happily add to their website, it can even be fun if you have all the little tips and tricks that I can show you to make editing and adding pages simple. And if you keep adding to your website, Google and the searchers out there will notice!
Don't believe that Wix SEO is good?
Well, even Google says it is, read this reply to a thread on Google's Webmaster Central Help Forum below, he basically is saying what I've said above – choose the best platform that you will actually use! Read on...
Hi Ash, WIX websites work fine in search. There are a lot of different setups for new websites. I wouldn't focus too much on a single provider, but rather think about the bigger picture: which will make it easiest for you to maintain your site (adding / changing content)? If you're getting help from others for your site, is there one that they have experience in, which might make it easier / cheaper? Which one offers the features that you think you'll need in the mid-term? There are probably a few options that could work for you, so maybe it makes sense to just try some of them out and see which one works best for you -- websites are websites for Google :). Cheers & good luck with your new site! John
Here's another article from Tech.co in January 2023 that says that Wix is the best website builder for SEO and the best website builder money can buy overall:
Tech.co says that “When it comes to the best website builders for SEO, Wix comes out on top, scoring 5/5 for SEO in our recent round of website builder testing.”
Wix is also more Secure than most Open-Source Website Platforms like Wordpress
I have not (yet) had any client Wix website hacked, whereas Wordpress websites get hacked and broken all the time. And a hacked or broken website is BAD for SEO, no doubt about it. Wordpress and other platforms need to be baby-sat, constantly upgraded and kept secure. Wix is a hosted solution, and they keep things updated behind the scenes so you don't have to worry about upgrades. Instead, you can focus on adding good content to get found for! :) Much better use of your time, I think!
Wix SEO is Great. While Wix may not be the best fit for super complex websites with complicated shopping carts or backend databases, it is the right fit for 95% of my website clients – it has all the functionality that most businesses need including blogs, galleries, social media integration, forums, booking, custom forms, online shopping, easy Video placements, and so much more. And, they're always improving their platform, and they add new functionality and tools nearly every day. And if it's easy to add content, that means that Wix is great for SEO!
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