Best Website Builder for Small Business • 2023
As an expert website designer who's worked on every platform there is – in 2023 and going into 2024 I most often recommend Wix over any other platform to my small business clients such as authors, artists, non-profit organizations, roofers, doctors, clinics, restaurants, colleges, as well as large businesses and corporations.
Above is an example of an Wix Author Website for a New York Times Best Selling Author of True Crime, Harry MacLean.
Here are just a few reasons I think that Wix is the best website builder for small businesses in 2023:
Easy to Design Websites, and Easy for Clients to Edit
After working in other design-restrictive website builder platforms such as Wordpress, Squarespace, Weebly, GoDaddy's Website Builder, Shopify, Drupal, Joomla, and others, I always felt constrained to templates and blocks. I couldn't simply move a hummingbird halfway over another image between a text block, for example. Everything was stuck in a grid. With Wix, you can put any element EXACTLY where you want it. I love it, it's like designing in Photoshop, InDesign, Illustrator or Canva.
As a Dreamweaver and Flash website designer who moved onto Wordpress, Drupal, Shopify and others, I didn't try Wix until 2015. It had been around for awhile before that, but it was Flash based, and, since I created my own interactive Flash elements on manually built HTML based sites, I never used it. However, after they launched their new HTML based editor, my husband told me his friend had built his band's website on Wix and liked it, so I thought I'd give it a go as I was moving away from Flash and Dreamweaver onto website builders that my clients could edit and would look good on phones and tablets. In Wix I first built a simple site from a Photoshop file design I had created – and honestly, it was so easy that I thought it was too good to be true. But it worked, and it worked well. Despite some limitations, in 2015 Wix blew every other platform out of the water. As they continued to improve their builder, they've stayed far ahead of all the competition.
Wix also auto-sizes your images for various devices, so you don't have to optimize your images for your Wix websites, the website builder platform does the work for you! Wix also has an amazingly simple and easy-to-use Wix Photo Editor so myself or my clients can quickly clip out objects to have transparent backgrounds, run filters, adjust contrast, saturation, and other Photoshop-like editing on the fly. You can also easily crop images or set a focus area on background images so that the image appears perfectly across all platforms. It's amazing.
I'm still waiting for Wordpress and other platforms to create a true drag-and-drop editor interface like what Wix has created, I'm sure other website platforms will over time, but none have gotten close. Yet. Every other editor is restricted to clunky templates and blocks - you can't truly drag-and-drop elements to an exact position on a page or a mobile page. That's where Wix shines. It's so easy to edit, my clients love it compared to other platforms. After a brief training that I include with every website design, they exclaim: "Wow, this is so much easier to edit than my Wordpress website!" or, "This is very intuitive, I think I can try making edits on my own." I love hearing that. I want to empower small businesses to keep their own websites updated over time so that they can succeed.
Wix is a Secure, Maintenance-free Platform
Unlike other open-source platforms such as Wordpress, you don't have to worry about security updates or plugin updates. Wix won't "break" if you forget to update the software. because you don't have to update the software! Wix is a hosted solution and their team of developers keep the platform updated and secure so you don't have to worry about it. Small businesses love this as they don't have time for updates, they just want a platform that is reliable and consistent. That is Wix. Sure, there are occassional downtimes, but they self-resolve due to Wix's excellent team of hardworking people who keep the platform going strong.
Wix SEO is a SEO Hero
I believe that Wix rocks SEO. When I started working in it in 2015, there were some SEO limitations, but boy has it come a long way since then. I find that my clients' Wix websites get to the top page of Google and other search engines for search topics they want to be found for – if optimized correctly. Google even says that Wix is good at SEO. If you optimize the pages and content well, and you add more relevant SEO content regularly, you can be at on the top page of Google for many search terms, there is no limit. It performs as well as any other platform (if not better,) in my opinion. I've matched it up to Wordpress and other platforms and it outperforms them in my experience. It's all about how you use it, and how you use it over time. Don't let websites get stagnant!
Wix Websites look good on Mobile Wix has a great mobile editor that let's you rearrange, size, hide or add elements from your desktop in a vertical mobile view so that phone-viewing is ideal for viewers. Unlike the restrictive responsive templates of other platforms, Wix allows you to customize every detail on phones so you can streamline the mobile user-experience. I love it! If you want to make elements more prominent on your mobile website, or if you want to add a mobile-only element such as a button or image that works better in the mobile vertical environment, the Wix mobile editor makes it easy.
Wix listens and improves all the time.
Wix listens to all of us Wix Designer partners, I've spoken with Wix many times over the years to help guide them on how to improve the platform, and they actually listen. Sure, there is plenty of room for improvement, as with all platforms. And there are some features I'd love them to add, and they are on a feature wishlist. Wix is constantly adding and improving the platform and they respond to the feedback that website designers like me give them – which is awesome.
Want to see how good Wix websites can look? Check out some of the Best Wix Websites » Here are a few examples below:
For more Wix examples, view the Best Wix Websites »
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