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AI Creative Freelancer

Sep 8
4 min read

Updated: 23 hours ago

AI Creative Freelancer - this restaurant website was created from scratch, not AI.
I custom design websites, logos, and graphics – while we can use AI as a starting point, I often will polish and change the design to customize it exactly for the clients' needs.

Are you looking to work with an AI designer to help you turn rough ideas into polished visuals fast? As a AI Creative Freelancer, I am experienced at generative AI tools to build concepts, brand assets, and interfaces quickly if needed. But the best part is that I can also design from scratch, no AI is needed, so if AI isn't creating exactly what you are looking for (which is often the case), or if you want to avoid using AI for your design, we can still make it happen.


Often clients come to me after using AI tools like ChatGPT, and are not getting the exact results they desire. This is quickly becoming a common trend across many industries as clients test DIY artificial intelligence tools before seeking professional help. I have had many clients come to me with AI or ChatGPT-generated graphic designed flyers, logos or website concepts that they want my help to cleanup, polish, improve and make it real-world ready for their use. I can step in to correct errors, add nuance, and deliver files that can be used in real life. AI created graphics often contain oddities or garbled text and images that can quickly make a flyer or other design piece look deceptive or fake. If you're a serious business, you want your graphics to reflect your brand in a professional way, and often, AI generated graphics are just not up to snuff.

One client had this experience:

"I tried to use Munch.com to create AI ads with a 7 day trial. I couldn't quite figure it out. Many of the ads referred to Quick Tip guides that did not exist. It had potential, but the voice was not representative of our brand. I prompted it to say I want in a nice friendly, confident voice on the ads... but it never worked the way I wanted."

While AI tools seem like a quick and easy way to quickly generate content, it can also be incomplete, missing your brand's voice, and even have incorrect information. It's still best to work with a real human designer or writers to create graphics and messaging that match your company's voice, just relying solely on AI generated graphics and messaging can often feel off or worse, be plain wrong. Working with real humans ensures your brand messaging is accurate, unique, and true to your company voice.


AI Creative Freelancer - this Ecosystem sign illustration was created using hand-drawn illustrations and AI tools to colorize, plus the Adobe suite to add in editable text bubbles, titles and other features.
This illustration above was created for garden signage that I designed using Adobe Photoshop's new tools to colorize my original hand-drawn illustration. I also used Adobe's suite of tools for adding in editable text bubbles, titles, and other features to the client's specifications.

I am a professional graphic designer, illustrator and website designer with over 20 years of experience under my belt. I can illustrate and design anything from scratch, but I am also happy to use AI generated graphics that clients have had generated as a launching point and take them across the finish line. Most of the time, graphics need to be rebuilt or re-illustrated in an editable program such as Adobe InDesign, Illustrator or Photoshop, so that they can be used for real-life applications.


AI generated graphics are usually flat, un-editable rasterized files that cannot be enlarged or easily edited. Of course we can always retouch AI graphics using Photoshop, and enlarge them to some degree using Adobe's AI tools, but enlarging their resolution is often troublesome and objects can look blurry or odd if you need it for a large size or anytime it will be printed. I can rebuild the graphics into files that are flexible and professional so that we can customize them fully to reflect your company. I do have a lot of AI tools that I use to speed up the process, but they are not fool-proof and often need my expert eye and design skills to make them professional enough to use.


I designed this custom logo for Barton Nurseries, not using AI!
A non-AI created logo

AI logo design is often non-original and needs help. I have worked with many clients to take their AI logo creations to a professional level, by rebuilding it into usable vector files, which includes refining the edges, adjust the spacing, simplifing or expanding on certain details to get the logo just right. I will apply my expertise to make sure your logo follows design standards and can be used at any size and still be legible. I can also create black and white versions of your logo, create transparent logo files for use on different colored backgrounds, or simplified logo icons that can be used in small applications such as website favicons, for example. Don't just use an AI logo out of the AI box! You risk severe trademark risks and makes a brand look unoriginal. Millions of AI logo users receive identical geometric shapes and glowing nodes, causing immediate rejection during trademark registration – so it's best to have a human designer's touch on your logo if you want it to stand the test of time and if you want to trademark your brand.

AI Creative Freelancer - this website was custom designed for Northwest Nevada Bird Alliance
This website above was created from scratch, not AI, and perfectly reflects everything that the Northwest Nevada Bird Alliance wanted to share with their website visitors. We customized every aspect of every page to get it as user-friendly and useful as possible for their audience.

I've also had clients come to me with AI generated concepts for a homepage website design. I'm happy to use those as a starting point, but I will professionally build out the concepts from scratch using the concepts as inspiration and launching point – bringing a unique human touch to your website design so that it can reflect your business exactly as it should.


Don't settle for generic templates and AI slop, make sure your website, graphics and logo are uniquely yours!


Hire an AI Creative Freelancer

I love working with small businesses, large companies, non-profits, artists and more.




 
 

Reach out with questions or for a free design estimate:

As a website designer and graphic designer, I love sharing great tips and tools that make designing easier. As part of my website design services, I train clients on how to update their websites or to do their own SEO (search engine optimization), so I post many of these tips for my clients to train them how to use Wix and other tools to keep their website up-to-date. Keeping websites current is the best way to get found and to keep people coming back to your website. 

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Check out all my Design & SEO tips and resources in my blog! 

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