Wix SEO Hero Questions
As a Wix Designer who specializes in Wix SEO, I recently was asked by Wix.com to do a Facebook SEO Q&A session for their customers. Here are some of my top answers that I wanted to share!
SEO QUESTION: What are your top 5 tips for optimizing SEO?
A: My top 5 tips for SEO is: 1. Optimize your page titles with unique titles for every page 2. Make sure to incorporate well-searched terms in your page titles and in content. 3. Add Content to your site as often as you can, answer common customer questions, become the expert in the topic you want to be found for. Pick a niche! 4. Add lots of unique images (use unique, alt text with a good keyword phrase) and video content (use YouTube and link to your site from every video). 5. Think long term – your SEO is never done, keep adding good new content to your website regularly.
SEO QUESTION: How to make my website show up on the Google Map, and be in the top of the list in when people search for my organization?
To get your organization found when people search for it by name can be accomplished by adding title tags, alt text tags, and content on your page that include your organization name. To get onto the Google Maps (is that what you meant by Sat?), you will need to setup and verify a Google Business account and setup your location so that you can be found by local searchers.
SEO QUESTION: Could you share the differences between long-tail keywords vs short words in effective SEO? A: Long-tail keywords are longer search phrases, their length makes them more specific. Think "Where can I buy Hatch Chile Seeds" instead of just "seeds" or "hatch chile seeds". These are good to use to focus titles and content on pages, blog posts and/or products with long-tail keywords for more specific searches to get found.
SEO QUESTION: How can I update my text, as even after updating my pages, there are old keywords appearing in google searches ( eg landscape painter rather than painter) ?
A: Updated text will appear on Google once Google has re-crawled your website. To get Google to crawl your site more often, post new content to your blog, share links on social media, add a YouTube video and link it to your site. The more signals Google gets that link to your site, the more quickly they will re-index your new content.
SEO QUESTION: I've done the wix seo stuff, but my website still does not show up on the top search results or even near it. Clearly, I'm doing something wrong. What do I need to do in addition to what I've already done?
A: SEO is a long term, ongoing process. Completing the Wix SEO steps is just the beginning. To get to the top of search engines like Google, you have to keep building your website over time – focusing on creating new, in-depth content that is optimized for well-searched keyword search terms that you want to be found for. Depending on the competition for the terms you want to get found for, your website can take months to years to get to the top of Google, so be patient and diligent and keep adding more unique content, information, images and videos to your site. Use Social Media and other online forums to promote your content to help it get noticed by the search engines. SEO QUESTION: What programs/website would you recommend for keyword research? Is there a way to target a smaller area of a country for keyword research? In addition to the Wix SEO Wiz keyword research function, the tools below are ones I use in conjunction with each other to get first keyword ideas for SEO. I use AnswerThePublic.com to get ideas on keywords and phrases, and then use Google AdWords Keyword Planner tool to find out how many people are actually searching for those keyword phrase ideas. I also love Keywords Everywhere Google Chrome extension.
Google AdWords Keyword Planner This is a great tool where you can insert your keywords, and Google will tell you how many people search that keyword per month, PLUS it makes recommendations of other keywords you could use (for example, if you think people are searching for "denver furniture" – but there are a lot more people searching for "denver furniture store". This is a great tool to figure out what to write about on your website. You can also choose the areas (cities, states, countries) that you want to see local searches vs. worldwide searches. Note: these days you do have to pay at least $1 a month to see the full stats.
A fun long-tail keyword search tool so you can see what questions people are searching for around any keywords you specify.
This is a easy and instant Chrome browser add-on tool that lets you quickly search the search volume of any keyword or keyword phrase. It now has a paid option where you can buy credits, but they're cheap and this really is a great easy tool to use right in Chrome as you browse.
SEO QUESTION: I'm confused on SEO and keywords. I thought less is more...in terms or words. I've been told people like visuals and videos more so than reading. My biz is 100% visual. What do I do? Write a bunch of narrative and embed the keywords? A: Less is more applies to overall design and user interface. You want your site not to be overwhelming, and design it in a way that is visually appealing and easy to use for your customers, but also has in-depth information. SEO today is about having the most in-depth unique content about the topics you want to be found for. So while you can start out with a more simple design for the homepage and main pages, you can add the bulk of the SEO copy content and images lower down on the pages where you can go more in-depth, or in the form of blog posts and subpages. Think of it like a term paper, in the first paragraph you summarize your content, then you get more in-depth. So the top of your pages can summarize and visualize your content, then you can get users to read more by scrolling down the page or clicking to specific pages or blog posts with more in-depth info. Remember: the more unique content you have, and the more you add to the website, the better for SEO!
SEO QUESTION: Where can one go to get help in finding the best optimizing keywords to gain the most exposure to a website and is it a good strategy to use uncommon words to stand out from websites that may not necessarily use the obvious words to rank high.
A: Yes, finding a niche topic to write about is a great way to be able to get up to the top of search engines more quickly. Using uncommon words is fine IF they are being searched, as this can help you get found for terms that have less competition in the search world. I like to use Wix's SEO Wiz tool along with Google Ad's Keywords Everywhere to help figure out what terms people are actually searching for. Using long-tail keywords is your best bet for less common searched terms to help people find your site.
SEO QUESTION: To what extent should SEO be applied? A: SEO should be applied to every page, and in all of your content. Add unique meta Page Titles, Descriptions and image alt-text, and include good keywords throughout the content on your site. Make sure to have a lot of in-depth information about the topics you want to be found for.
SEO QUESTION: I have a lot of clients with fairly simple websites. They don't have a lot of deep content or blogs, and they don't really update frequently (or ever). But they all want to be "found" to improve their businesses.
What are some things I can do to optimize their SEO so it aids in their success (find-ability, connecting with audiences, etc.)
A: You should really encourage them to add a blog, or keep adding to pages and subpages or content to their existing pages over time. It is nearly impossible to rank high for popular search terms without building an in-depth website that is updated frequently.
SEO QUESTION: What front-end tips or advice do you have for SEO? A: Add meta tags such as unique Page Titles and Descriptions for each page, add lots of in-depth content and unique images on your pages. Use image alt-text to describe each image with good keywords - keep each one unique and legitimately describe the image, and don't overdo it with keywords (avoid keyword stuffing). SEO QUESTION: What would be a successful SEO for an online music shop? A: Online music is a very general term and it would be hard to get to the top for, so you should find a niche – determine what type of online music you are selling, and focus on that niche. Determine what your selling: CDs, Records, or MP3s digital music, what type of music is it, who are your artists (you could focus on their names or albums or songs). If you're selling music that can be used for soundtracks, perhaps focus on those keyword search terms. Use Google Adwords Keyword Tool to figure out what people are searching for, and then start optimizing all your website pages with a variety of search terms that you want to be found for.
SEO QUESTION: Ok so no webinar just questions.... We've created our website and our next challenge is SEO - we've done a few bits following the advice advice on WIX but are clueless of what we should be focussing on for maximum impact. Any advice for newbies please.
A: For maximum SEO impact, make sure you're updating your website regularly and making to the most in-depth website out there for the keyword search topics you want to be found for. Make sure you're focusing on keyword terms that are actually being searched, use Keyword research tools such as Google Ad Keyword Tool to figure out the best terms to optimize your webpages for. Make sure each page has it's own unique page title and description (meta tags) to best describe the content on the page with relevant search terms. Also, be sure to use social media to share your new content and website links regularly.
SEO QUESTION: Google is still not crawling our website enough, as compared to our content. Can you suggest some good practices?
A: To help get more of your webpages on your website found and indexed by Google, keep adding fresh content to those pages, go as in-depth as you can with the content, add fresh images that have alt-text. Also, use Social Media to share and post links to all of your pages and blog posts, not just the homepage.
SEO QUESTION: How can I find/hire a SEO expert who is Wix approved to help me with my site? I've submitted a request for someone through my dashboard weeks ago, but never received a response.
A: You may want to submit the request again, I'm surprised you didn't get any responses, as typically several Wix Partners like myself will email you to followup on a request. Perhaps it didn't go through successfully, so I'd suggest to resubmit a request.
SEO QUESTION: Planning to revamp a website completely, but mainly concerned about how redesigning impacts SEO ranking. Any tips on how to make sure your SEO stays or improves ranking while re-newing a website in its entirety?
A: Keep adding new content to the old website as you rebuild the new site if possible. Also, continue to be active on social media with links back to your webpages. If you change page URLs in the redesign, make sure to setup 301 redirects to point search engines and users to the new coordinating page so you don't lose any SEO ranking. Just by launching an updated website with more new content can help boost SEO! Here is more info on setting 301 redirects up on Wix: https://support.wix.com/en/article/setting-up-301-redirects-from-one-url-to-another
SEO QUESTION: Where is a good, solid guide for link building? Is it still the secret sauce for good SEO?
A: There are tons of link building guides out there, but I'd say your best bet to improve your link building is to build good content for keyword phrases and terms that people are searching for. The links will come naturally if you're answering common questions or needs in an in-depth way that is useful to readers. Make sure to also use social media to post links to your website, subpages and blog posts, too, to get them out there. Finding like-minded local groups or partners, online forums and social media groups can also get your content in front of people so they will start naturally bookmarking and linking to your site over time. Don't fake links, or hire a SEO company to "build" 1000s of links to your site on hidden or private blog networks – these are usually scammy links and can actually hurt your SEO website in the long run. The best SEO is done on your website – build good content, and they will come.
SEO QUESTION: Like everybody i want to improve my visibility and boost my website. SEO questions: 1. How important is the advanced SEO tool on each page (structured data and meta tags) and how does this work exactly. Can you give an exemple? 2. How important is the google sitemap and can you explain how this works? 3. What do you suggest to score better on SEO? Blog? Dynamic pages? 4. Suggestions for multilingual websites? Many thanks and looking forward to hearing from you. I do believe a webinar would be much more efficient to deal with our questions.
A: 1. I don't use structured data too often, but meta tags (Page Title and Description) I use 100% of the time. Make sure each page has unique page titles and descriptions (meta tags) that describe the content on the page using keyword phrases that people are searching. 2. It is important to submit your website to Google Search Console along with your Sitemap to prompt Google to index your pages more quickly and thoroughly. Wix SEO Wiz has the ability to submit your Google, but you can also do it yourself by going to https://search.google.com/search-console/about and using Wix's Google Analytics tools to add the verification code. Also, don't forget Bing, they also have a similar setup so that you can submit your site and sitemap to them for indexing here: https://www.bing.com/toolbox/webmaster 3. Keeping your website updated regularly with content that is optimized for the keyword phrases you want to be found for is best for SEO. Whether you do this in the form of a blog, dynamic pages, or regular pages doesn't matter so much – it's just that you are adding good in-depth content to the site regularly. Blogs are great as they make it fast to write a post which creates a page that search engines can index quickly without the work of having to build a page manually. 4. Multilingual sites – Wix has a Multilingual function built in which allows you to build your website in different languages. Learn more at: https://support.wix.com/en/article/translating-your-site-with-wix-multilingual SEO QUESTION: How do I make my website be the first one to come up when someone Googles my business?
A: To get your Business found when people search for it by name can be accomplished by adding title tags, alt text tags, and content on your page that include your business name. If you're a local business, you can also get onto the Google Maps by setting up and and verifying a Google Business account and setup your location so you appear on the map. Getting the top depends on how much competition there is regarding your business name – the more unique your business name, the easier it will be to get to the top.
SEO QUESTION: I just started on a soccer board and took on the marketing piece. What are the top tricks and tips for SEO and website visibility? A: My top 5 tips for SEO are: 1. Optimize your page titles with unique Meta Page titles and Meta Descriptions for every page for the terms you want to be found for. 2. Make sure to incorporate well-searched terms in your page titles and in content. 3. Add Content to your site as often as you can, answer common customer questions, become the expert in the topic you want to be found for. Find a niche! 4. Add lots of unique images (use unique, alt text with a good keyword phrase) and video content (use YouTube and link to your site from every video). 5. Think long term – your SEO is never done, keep adding good new content to your website regularly.
SEO QUESTION: How do SEO companies get so many backlinks? How can I get the same results doing it myself?
A: I caution people about SEO companies, there are a lot of bad ones out there using shady practices to build links (such as internal networks of blogs where they write fake content and link to your site). If the SEO company is only promising backlinks, don't hire them. Good SEO companies know that the best way to build links is to build good content on your website for keyword phrases and terms that people are searching for. It helps to share it on social media and on other related blogs and forums. The links will come naturally if you're answering common questions or needs in an in-depth way that is useful to readers. Finding like-minded local groups or partners, online forums and social media groups can also get your content in front of people so they will start naturally bookmarking and linking to your site over time. Don't fake links, or hire a SEO company to "build" 1000s of links to your site on hidden or private blog networks – these are usually scammy links and can actually hurt your SEO website in the long run. The best SEO is done on your website – write unique, good content that answers common searches, and they will come.
SEO QUESTION: If I have two pages, but the other page is only for a domain name and points to my main page. Do I need to complete SEO on the second page that just points to the main page? Can you elaborate on what you mean by pointing it? Is the second page have content, or are you just redirecting? For good SEO, I recommend that every page is optimized for SEO, and provides good content and is not just a link or forward to another page.
SEO QUESTION: I am a property consultant, I want to catalogue my projects in my website. How can I want to set up some listing pattern so that I can add as many properties in a set format and I may edit the same as and when required.
There are lots of ways to accomplish this through Wix, setting up Dynamic Pages would probably be your best bet.
Q: How to add back links?
A: Backlinks are simply other websites linking to your site. The best way to build backlinks is to build good content that covers topics that are being searched for that people want to share. Think about what your customers and audience would like to share: Infographics, top tips, answers to common questions, etc. Make sure to share your website page links in social media and on related websites or forums. Become the expert and backlinks will naturally come.
SEO QUESTION: I just added an additional URL to my site and made it my primary. Will that effect my SEO?
Yes, changing domain URLs can affect your SEO greatly. We don't typically recommend changing your domain unless it is absolutely necessary as search engines consider a new URL a new site, so your SEO process starts over – the new domain has to be indexed and will have to regain rankings over time. Keep your same URL if possible!
SEO QUESTION: I make a living as a voice actress, I get most of my work via agencies around the world. I would also LOVE to have clients find and book me directly from my killer Wix website. I don't even know where to begin! Do any of you Wix Partners offer SEO skills for hire? I'm a successful performing artist, not a marketing genius.
Yes, many of us Wix Partners like myself offer SEO services. While I don't work for Wix directly, I am a Website Designer and Graphic Designer and I love designing Wix websites for my clients. I also offer SEO Consultations and Trainings to help get your website found. It's great for SEO and is easy to use (with a little training, which I also offer if needed). To get a free Wix SEO cost estimate, contact us.
SEO QUESTION: Does having different domains pointing to the same site help or hurt?
Having multiple domains auto-forwarding or pointing to your site does not help with SEO. While it doesn't help, it could potentially hurt your SEO if you are using any domains that have had negative history associated with them (such as a domain of a formerly hacked blog site that was penalized by Google).
On the other hand, having live websites with good content and ranking link to your site does help with SEO as those are considered backlinks.
SEO QUESTION: Hi All, I've been writing pillar pages and Hubspot recommend using ungated content to build SEO can you explain how this works, clients often don't have enough resources of their own but want to be sure that this is a good risk to take.
A: Ungated content allows visitors to access content such as your pages, blogs, infographics, videos, without having to login, fill out a form, subscribe or become a member. I ALWAYS recommend ungated content for SEO, hiding your content behind a signup form or have password protected content means that search engines can't find it or index it. So, if you are building good content and you want to be found, keep it easily accessible without any barriers for users and search engines.
Will blogs help with boosting SEO? Writing good blog posts regularly can help with SEO. The important thing is that you are writing good, unique, and in-depth information in your blog posts that answers people's common questions or helps them with their needs. Think about your customer's top questions, and write answers to them. Use Google auto-suggested terms or Google Ads Keyword Tool to find out what people are actually searching for, and then write blog posts about it. Each blog post is a page that can really boost your SEO if you are writing good, shareable content.
