Google Ads Training & Support
As a Wix Web Designer, I have clients who ask me about PPC Google Ads all the time. I offer SEO Consultations and Optimization for websites where I research keywords and optimize their websites – however, I do not do much with Google Ads and paid advertising, which can compliment natural SEO. SEO is all about researching the keywords for topics you want to be found for, and then optimizing and writing good content on your website to become the expert on those topics. I feel very confident in training and optimizing for SEO, but I'm not as much of an expert at the complicated Google Ads platform (in my opinion, it is NOT user friendly, and very confusing). I've used it for my own ads with small budgets, but don't feel comfortable spending my clients' money on PPC ads yet without knowing the platform better. As I don't have other freelancers or independent people I can personally recommend, and sending my clients to big companies for PPC is not ideal (as they often get wrapped up in long-term expensive contracts), I decided I want to learn how to optimize their Google Ads myself so that I can offer this consulting service as needed to get them setup properly and trained to do ongoing paid ads on Google Ads themselves. I found this great video that walks you through all the steps in creating an ad and what they mean and how to pick the best keywords for cost, I’m going to watch this later, but wanted to share:
A couple of my top take-aways from this video:
Create a campaign – save money, Uncheck "include Google search partners"
Google also has phone support.
Here also is Google’s phone number for support:
I'll post my top tips here soon once I have a little more knowledge and experience with Google Ads. I've used them sparingly for years, but never really knew what every setting meant, or how to pick out the best (and lowest cost) keywords to get the most bang for your buck. Stay tuned and watch this great video above for a quick overview of Google Ads.