Wix SEO is all about using the tools that the Wix platform provides to create a well optimized website that features good keywords in the page titles, descriptions, page content and image alt text. Don't worry if anyone says otherwise, Wix is great at SEO! My own websites and client websites have done very well for keywords that we optimize.
It's all about knowing how to use all of the SEO tools that Wix provides, and, creating content regularly and optimizing it for keywords you want to get found for.
A lot of website designers and developers in the website design industry have long been saying that Wix is not good for SEO. I think this stems from some of Wix's limitations in the past... here are a few things that have changed:
Wix used to be Flash-based, which is a no-no in SEO. That changed many years ago when they introduced their HTML5 based website platform.
Wix also used to have crummy page URL structure, the page URLs were not customizable and were quite ugly. For example:
Old Wix URLs looked like this: http://www.yourdomainame.com#!page-url/123456
Versus the new customizable URLs: http://www.yourdomainame.com/page-url
Wix also used to not allow for the customization of meta tags for page titles, descriptions, and alt image text. This has all been added since 2016, and is no longer an issue. In fact, Wix makes it super easy to add Page Titles, Descriptions, etc so you have full control over your website SEO. See the screenshot below to see the SEO settings for each page that you can setup:
If you know what to do to help with SEO on your website, Wix gives you ALL the tools needed to get to the top of Google. It's all about writing new, fresh, shareable content – try to figure out what people are searching for, whether it's questions about products or services you offer, or how-to do things, etc. Remember that CONTENT IS KING, and Google and other search engines simply want to show searchers the most relevant pages with information pertaining to what was searched for.
Want some help with Wix Website Design and SEO?
I'm a Wix Designer and Wix SEO expert, and I'm happy to talk to you about your needs and can help build your website to perform well for both your customers and SEO!
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Check out more of my SEO Tips on my SEO Hero website »