As a Wix Website Designer and a SEO Hero, I get regular updates from Wix on their website design platform and SEO. I just recently came across a good article from Wix about Google's Algorithm, talking about how it updates it's Search Engine Results Pages (SERPs) over time based on a number of criteria. Here is my summary in a nutshell, Google will raise your website in the rankings based on a number of qualifications:
Quality of the website content – how much good original content do you have about keywords you want to be found for? Are your pages uniquely titled and geared towards the keywords?
Social media – It is now a wide-known fact that your website should have a few social media accounts setup and be posting regularly. Find the ones that are most appropriate to your audience (Facebook, Pinterest, LinkedIn, Twitter, Instagram). Make sure when you're posting you include links to your website!
Freshness of content/how often site is updated – are you blogging often, finding good new highly searched topics to create pages with good original content?
Number and quality of websites linking to site
Keywords/terms used in the site – it is vital to concentrate on a few main key phrases that are highly searched. Let me know if you need SEO help with your website, I can help research and recommend the best keywords to use in your pages and I can write and setup page titles, meta tags and alt tags to have the keywords that you want to be found for.
Age of website – the longer your website is around, the more legitimate it is in Google's eyes, after all, it takes a lot of time to climb the ladder by building lots of good quality content over a period of years.
Location of searcher and business – one of the most frustrating things is that results REALLY vary based on where a searcher is located, especially if you're a local business. It's always good to include the cities and areas you serve throughout your website in the content and on the page titles so that Google knows that you're local to the area.
Amount of time that people spend on the website (also known as “time on page”)
Plus Over 200 other factors...
Read more of my own SEO tips on how to get your website to be found in search engines. Also, here are some great SEO Hero Resources for researching good keywords.
If you'd like my help with SEO and/or Wix Website Design, I'm happy to talk to you about your needs and give you a free estimate on a SEO package or a Wix Website Design package.
Read the full article from Wix »